Facebook is facing user engagement issue, yeah, what you heard is correct. These are not my words, “GlobalWebIndex” clearly stated this in its latest report.
In recent times I observed a few posts from the friends, in which they mentioned that they are losing interest on Facebook. On an average Facebook posts declined dramatically around the globe. Even though Facebook continues as the number one social networking platform, the percent of the users who post at least a single status update once in a month declined to 33% compared to last year’s percentage i.e. 44%.
Not only status updates, but people are also not willing to share the photos active on Facebook. Last year, 46% of the total Facebook users shared their personal photos on Facebook platform, but this also declined to 37% this year.
Earlier, when Facebook found downtrends in its social engagement it tried to overcome it by creating new applications into the Facebook platform. As per the reports right now Facebook is building a photo sharing application which has the characteristics of the Snapchat. You can also record live video and share them with friends, by using this new application.
When we consider Facebook’s similar attempts earlier, the latest app’s success is also unpredictable. Facebook acquired Instagram in 2012, at the same time Facebook came up with another app called Camera. But it didn’t taste the success and Facebook stopped it in 2014. Facebook released another application immediately in 2014, with the name Singleshot, directly targeting Snapchat. It is also a big failure for the Facebook, which killed the application after 18 months of its arrival.
Right now Facebook is enjoying its top position in social media, but the user engagement trends create fear in the Facebook team. If the users found a better alternative than the Facebook, they will migrate to that platform mercilessly.
I hope Facebook will not lose its social dominance. It knows the great tactics to follow in critical situations.