Imagine the situation when a celebrity is offended by referring her to a fake website that to an offensive site? Google did this in the Knowledge graph.
Sarah Jessica Parker is a film star. If you searched the term, “Sarah Jessica Parker” in Google, it gives a bio of the star on the right-hand side of the screen with insulting link named https://sarahjessicaparkerlookslikeahorse.com/ . It is not her site. Somebody compared her with a horse and posted objectionable pictures on the site. Google mistakenly captured link of that site and added to the bio on search results.
Whenever you type a celebrity name in the Google search box, Google displays small bio of the personality along with the search results. This feature termed as “Knowledge Graph”.
Google collects vital information about the celebrities with the help of Wikipedia, CIA World Factbook, and Freebase services. It gathers information from a few other prominent sources also.
Earlier our Tollywood music director R.P. Patnaik asked me the procedure to modify the wrong birth date Google Knowledge Graph is showing on his profile. Such type of false information is becoming familiar with the search results nowadays. Google has to take appropriate measures to maintain the accuracy of the information it shares in the search.