Apple doesn’t know what strategy to follow to expand its market in India. Govt. of India expressed its opinions on importing second hand Apple phones into India.
Last week while attending a conference in China Apple CEO Tim Cook, expressed his opinions on the Indian mobile market. He specified the poor connectivity is the primary barrier to Apple’s growth in India. But the company’s real problem is different.
Apple can’t able make cheaper phones to exploit the market of lower-income groups in India. So Apple decided to import second-hand and refurbished iPhones from the USA for a lower a tag into the Indian market to encash the craze Indian people have on iPhones.
But the government of India expressed its opinion clearly by stating that policies are against for electronic waste, which indirectly causes hazardous issues of the nature and mankind.
Now Apple became helpless. In order to grab the Indian mobile market either it has to release at lease few models of cheaper phones or it has to quit the race and focus on US and European countries as already doing.
Right now there is a lot of electronic waste accumulating in India because people are changing phones at least two times a year. If the government permits companies like Apple to dump the used phones from foreign companies to India, we no way control electronic waste.
For Apple this is testing time because India is becoming the haven for mobile manufacturers if Apple failed to grab a particular share in it, it costs more for the company.
