Google is planning to bring carrier billing facility for Google Play for purchases in India.
You already know that there are thousands of paid applications and games available on Google Play. But because of poor penetration of credit cards in India, most of the Indian users are not able to purchase paid applications and games.
Internet banking and debit cards are the favorite payment modes in India. Google failed to adopt these methods because of various technical reasons.
Now with the carrier billing, Google is introducing, we can purchase any paid game or application from the Google Play Store, by using our mobile balance. It will be more comfortable to the Indian users, those who struggle to get the credit card with a lengthy process.
Google realized the fact that there are more phones than the credit cards in India. Initially, the carrier billing facility will be available to Idea subscribers only, later it will be expanded to other cell phone operators across the India.