Lock down situation in the country indirectly helped TikTok to get the top place in most downloaded social media apps list.
Popular application analytics firm App Annie revealed latest statistics. TikTok got almost 20% more downloads compared to it’s previous performance. Indian Prime Minister Narendra Modi announced lock down on 24th of March. The analytics firm started observing the trends of application downloads then on-wards.
In the social media applications list, TikTok stood in the first place. Whatsapp, Facebook, Helo Instagram,, Vmate grabbed their positions in the subsequent places. To encourage people to provide ideas to beat the lockdown, Tiktok has launched a dedicated program in in association with United Nations development program weather name GharbaithoIndia. nach program Ghat tremendous response from the viewers.
All the social media applications are performing very well compared to their previous track records in the lock down period in India. At the same time those people who have subscriptions of video streaming platforms such as Netflix and Amazon Prime are spending lot of time to watch latest movies and web series.
Social media and Video on demand services helped a lot to combat the loneliness and other psychological problems particularly during the period. Due to the rise in demand, to reduce the stress on internet connectivity, as per the requests from mobile networks, most of the video streaming services started offering low quality videos to the users.